Attain the Holy Grail of Customer Loyalty through Live Chat Support
Organizations have always struggled to create profound and lasting relationships with the customers and so have the customers with brands and products. However, in today's online-at-all-times web-savvy environment, customer loyalty strictly calls for engagement through effectively functioning touch points and online support chat is a great technological tool to acquire e-loyalty.
Today, the customers are
More connected i.e. they have full access to web and thus unparalleled amounts of data.
More informed i.e. they have access to latest information and trends.
More social i.e. they have access to social networks like "số tổng đài facebook việt nam", Twitter etc.
And most of all, customers are influential i.e. each customer wields the power to affect others' decisions.
In this scenario companies need to sort a way to sell smarter. Sure, your provocative marketing strategies can help but the main thing is to know what your customers are thinking, which involves gathering insights on what's trending about your brand, what purchasers like and what they don't and thus acquire their sentiment analysis and gathering a clear picture of what's actually in demand. This is the only thing that would let companies zero in on the right customer and the right product at the right time and would eventually engender customer loyalty. By drawing relevant insights, having smart analytical information and employing behavioral targeting to the whole purchase process, online customer support offers access to real-time and faster solutions to the customers that would make them stick with a company.
Moreover, catalyzing connections through 24/7 prompt responding would bond your customers with the brand. Buyers continuously gauge and test the sellers and evaluate their expertise as well as inconsistencies. Miscommunication or delayed promises would invariably introduce doubts into customers' minds thus resulting in the loss of social chemistry between them. Live chat support allows customers to access your services all the time. With just a few keystrokes, purchasers can clear all their doubts with a direct access to the company reps.
And let's not forget the most important part of a decent customer service i.e. proactivity. Proactivity is the essence of service. Taking the initiative to make things happen for the purchasers would be much better instead of waiting to present the solution after the customer becomes a victim of circumstances. Chatting with the customers and tracking their activity on your website through online support chat lets chat reps get to the solutions instantly.
Increasing customer retention by 5% would increase the profits by 25% to 95%, which means that loyal customers could be more profitable for a company than the switchers or acquiring the new ones. Helpfulness, proactivity, clear communication and responsiveness all lead to customer loyalty and that is exactly what online customer supportis all about.
Noe Legaspi is a Marketing Executive at LiveAdmins. Established in 2002, the LiveAdmins JLT helps businesses by providing online support chat. Businesses can benefit from the quality of professional support and collect valuable customer feedback. We help our clients improve conversions (online sales) along with the visitor experience and business repute. Available in languages like English, French, German, Arabic and Spanish, LiveAdmins' Online customer support is the comprehensive support solution for your business.
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